Isuzu at the 2026 Motor Show: “THE ONE & ONLY with YUU CHAN” Concept and Exclusive Custom Vehicles

Tri Petch Isuzu Sales Co., Ltd. reinforces its leadership in the Thai automotive market at the 47th Bangkok International Motor Show under the theme “THE ONE & ONLY with YUU CHAN.” The company is showcasing a total of 15 vehicles, including 10 standard models—such as the Isuzu D-MAX pickup and MU-X PPV—designed for every lifestyle. The highlights of the exhibition are the exclusive, custom-modified vehicles appearing here for the first time. Additionally, through the “MAXFORCE MAX DEAL” campaign, Isuzu is raffling off PT fuel vouchers worth a total of over 5.4 million baht among customers.

At the center of the booth is “Yuu-chan,” Isuzu’s latest mascot, who brings the “Isuzu Trusted Buddy” message to life on a massive LED wall with 3D visuals.

Showcased Vehicles (15 Units Total)

Isuzu is presenting 10 popular base models and 5 specially modified vehicles. Making its world debut is the electric Isuzu D-MAX EV, alongside the four-wheel-drive models equipped with the 2.2 Ddi MAXFORCE engine released at the end of February.

Standard Models (10 Units)

ISUZU V-CROSS 4×4 “THE ONE & ONLY”

• 3.0 Ddi MAXFORCE (M Grade, AT, Inishmore Gray Opaque): A sporty off-road pickup with 190 hp and 450 Nm of torque. Features include: Terrain Command, E-Diff Lock, Rough Terrain mode, and the new Electric Power Steering (EPS). Safety is ensured by a 360° camera and an ADAS package with 17 functions.

ISUZU D-MAX “THE ONE & ONLY” (3 Units)

• HI-LANDER 2.2 Ddi MAXFORCE (4-door, Z Grade, 8-speed AT): The new 163 hp engine offers outstanding fuel efficiency. It features a new multi-layer grille, modern LED headlamps, and 18-inch wheels.

• CAB4 2.2 Ddi MAXFORCE (L Grade, AT): A stylish and durable version with a Titanium Gray grille and modern connectivity (Wireless Android Auto/Apple CarPlay).

• SPARK 2.2 Ddi MAXFORCE (S Grade, AT): Optimized for cargo with a “Flat Deck” bed, reinforced suspension, and advanced stability control systems (ESC, TCS, HSA/HDC).

ISUZU X-SERIES “2 HOT…2 HANDLE”

• HI-LANDER 2.2 Ddi MAXFORCE (8-speed AT, Dolomite White Pearl): “The X Package” design with Sequential Paddle Shifters, red accents, and a sporty sport bar.

Isuzu D-MAX EV (Electric Pickup)

• 100% Electric Drive: From a Thai production base, featuring a Dual Motor E-Axle system and De-Dion suspension. It supports carbon neutrality goals while maintaining durability.

MU-X “THE NEXT PEAK” (4 Units)

• RS (3.0 and 2.2 Ddi MAXFORCE): Futuristic design, “Black Diamond” grille, 20-inch wheels, and Lime Green interior accents.

• ULTIMATE (2.2 Ddi MAXFORCE 4WD): For the first time with a 2.2 engine and four-wheel drive, featuring a Truffle Brown–Black premium interior.

• ELEGANT (2.2 Ddi MAXFORCE): Refined luxury with Titanium Carbide accents and COOLMAX synthetic leather seats.

Special Custom Vehicles (5 Units)

1. Isuzu Challenge Thailand 2026 Racing Car: A race car prototype with a 2.2 Ddi MAXFORCE engine tuned to 285 hp and 507 Nm, featuring Penske suspension, Neotech brakes, and an FIA-homologated roll cage.

2. V-Cross 2.2 Ddi MAXFORCE x WILD Kit: A sporty off-road package with 9 accessories (skirts, fender flares), 18-inch Lenso wheels, and Toyo tires.

3. MU-X Top Secret SPL: The world’s first “Top Secret PPV” project. Full carbon fiber body kit (Monza Gold), Profender suspension, HKS exhaust, and over 230 hp performance.

4. MU-X HOT ROD LIMITED EDITION: A limited series of only 100 units in “Premium Tough” style, created in collaboration with the Bangkok Hot Rod Custom Show.

5. ISUZU V-CROSS HAMER: A hardcore off-road version with HAMER accessories (bull bar, roof rack, adventure box) and Black Rhino wheels.

Sustainability and Campaigns

Isuzu successfully tested a blend of HVO (Hydrogenated Vegetable Oil) and B20 biodiesel in Euro 5 engines, reducing CO₂ emissions by 50% without increasing fuel consumption.

Featured Offers:

• MAXFORCE MAX DEAL: Weekly draws for PT fuel cards (total of 459 prizes, worth 5.4 million baht).

• ISUZU my-MEMBER my-Bonus: Up to 50,000 baht discount for existing customers.

• Events: Meet GMMTV stars (March 28) and Beer Baiyoke (March 29), plus DIY workshops and a 4×4 simulator.

Visit the Isuzu booth (Challenger Hall 3) between March 25 and April 5, 2026 at the 47th Bangkok International Motor Show!