“Firefly” small, smart, premium electric city car Exclusive Offers at Motor Show 2026

Thonburi Blue Sky Co., Ltd., a subsidiary of Thonburi Group and the official importer and distributor of premium electric vehicles under NIO, has officially announced the pricing of the Firefly, a fully electric premium city car and the brand’s first right-hand-drive model, at 799,000 baht, with exclusive offers for customers who place reservations at the 47th Bangkok International Motor Show.

Firefly is a small, smart and premium designed to meet the lifestyle needs of modern urban drivers with confidence. Built under the concept freedom to glow, it reflects freedom on every journey while elevating the premium electric driving experience in every dimension.

Mr. Ratapon Viriyaphant, Chairman Thonburi Group, said, “We are confident in NIO’s ability to deliver automotive innovation that is clearly differentiated from existing electric vehicles in the Thai market, in terms of intelligent technology, design, quality, and driving experience. In particular, the premium character of the Firefly is a key distinction in this segment. We believe this model will fully meet the needs of Thai customers seeking urban agility combined with cutting-edge features and a premium experience.”

Firefly: A Fully Electric Premium City Car for a New Generation

The Firefly is a compact electric vehicle built around the philosophy of ‘Compact outside, Spacious inside,’ embodying the brand’s DNA of being ‘vivid, thoughtful, and solid,’ a seamless fusion of design and performance. It offers 3 driving modes: ECO, Comfort, and Sport. The rear-wheel-drive (RWD) system delivers a maximum output of 105 kW and 200 Nm of torque, with a top speed of 150 km/h and 0–100 km/h acceleration in 8.1 seconds. On the energy front, it is equipped with a 42.1 kWh lithium iron phosphate (LFP) battery, offering a driving range of up to 400 kilometres under the NEDC standard. DC fast charging from 10 to 80 percent takes approximately 30 minutes. It also supports Vehicle-to-Load (V2L) functionality, supplying external electrical power of up to 3.68 kW, adding versatility for a wide range of scenarios.

The exterior design stands out with a premium aesthetic that blends seamlessly with practical functionality. A defining feature is the signature trio lights headlamp and taillight design, creating a striking visual identity from the very first glance. A panoramic sunroof with UV protection enhances the sense of openness inside the cabin, while maintaining a spacious feel with a rear luggage compartment expandable to 1,253 litres, a 92-litre frunk, and under-seat storage compartments, providing convenient storage solutions all around the vehicle. For comfort, the front seats are electrically adjustable and equipped with massage and ventilation functions to reduce fatigue on longer journeys. The infotainment system features a 13.2-inch central touchscreen paired with a 14-speaker Dolby Atmos 7.1 system, complemented by 256-colour ambient lighting that pulses in sync with the music. The firefly also comes fully equipped with intelligent driving technologies, including automatic parking, adaptive cruise control with distance keeping, and automatic lane change assistance on highways. A tight turning radius of just 4.75 metres adds to driving confidence, along with five-star safety ratings from both C-NCAP and Euro NCAP.

• Firefly is available in 6 exterior colours: Lavender (Purple), Lime (Green), Marble (White), Sand (Beige), Graphite (Gray), and Lava Stone (Black-Gray), with 4 interior colour options: Travertine (Beige), Pine (Green-Beige), Plum (Red-Beige, and Obsidian Black.

Exclusive Offers at the 47th Bangkok International Motor Show (23 March – 30 May 2026)

Thonburi Group is presenting a comprehensive package of exclusive offers for those who reserve a Firefly at the show:

• Wall charger plus installation service and 5,000 THB charging credit or charging credit value at 20,000 THB
• Complimentary first-class insurance for 1 year
• 4-year or 100,000 kms vehicle warranty
• 8-year or 160,000 kms high-voltage battery warranty
• 4-year or 80,000 kms maintenance package
• 24-hour emergency roadside assistance for 8 years with unlimited mileage
• Complimentary portable charger
• Firefly summer kit including panoramic roof sunshade and magnetic cup holder

Experience the Firefly Up Close, Along with a Brand Exhibition

A key highlight at the booth is the official pricing announcement of the Firefly, accompanied by the first-ever opportunity for visitors to experience the vehicle’s premium qualities up close. Visitors can also immerse themselves in a brand exhibition within the booth, tracing NIO’s origins and the inspiration behind the ‘Firefly’ name and logo, a symbol of vibrant, radiant light that embodies the spirit of freedom the brand seeks to convey to every driver on every journey.

“The Firefly is the first model under NIO to enter the Thai market, designed for customers seeking a compact city car combined with cutting-edge technology, outstanding quality, and a complete premium driving experience. We are confident that the launch of the Firefly will mark an important milestone in driving the growth of the premium electric vehicle market in Thailand, while laying the foundation for building NIO awareness through a long-term partnership with Thonburi Group, which brings more than 85 years of expertise in Thailand’s automotive industry, to jointly raise the bar of premium electric vehicles in the country,” said Mr. Daniel Jin, NIO Senior Vice President & Firefly President.

Visitors can experience the Firefly, a fully electric premium city car, at the Firefly Booth (A1) at the 47th Bangkok International Motor Show, from 25 March to 5 April 2026, at IMPACT Challenger, Muang Thong Thani. Opening hours are 12.00–22.00 (on weekdays) and 11.00–22.00 (on weekends and public holidays). Following the show, customers and interested visitors can view the vehicle again at the Firefly Pop-up Showroom at the front plaza of centralwOrld, on the Ratchadamri Road, from 6 April onwards.